A Workplace Inspired by a Dream (Cruise)

This past Saturday wrapped up arguably the largest one-day automotive event in the world, the Woodward Dream Cruise. Attracting over a million spectators and stretching 16 miles and encompassing nine cities, Metro Detroit’s love affection with automobiles was once again on full display. Every third Saturday in August, old and new vehicles hum down Woodward Avenue with passengers eagerly waving to envious onlookers. Find more information and to see pictures of past events here.

Beyond the cars, this event reminds us how entrenched our area has become in the auto industry. From the software used to develop the latest designs right down to the nuts & bolts that hold it all together, it seems a majority of the businesses in Southeast Michigan can be tied in some way to the auto industry.

If you are one of the many companies supporting this production, the vibe of the Dream Cruise doesn’t have to end in August. The urban, industrial look can easily be achieved within your own working space. Here is a collection of products which can help develop an office character as unique as the hotrods cruising down Woodward.

This fabric from Maharam looks designed specifically for the auto industry. Gears, screws, wrenches, and springs are just some of the fun items you can search for in this nod to manufacturing.


Mohawk’s Street Thread carpet collection was inspired by the work of leading street artists. Your choice of eight bold colors and four geometric patterns create an urban, modern aesthetic.


This pendant light fixture by LBL Lighting was inspired by the structure of bridges. LED lighting will help maintain electrical costs and a matching wall sconce help bridge your lighting throughout your space.


DARRAN explores the art of hand crafting with their line of Ridge occasional tables. Available in three sizes and metal finishes, this is truly a one of a kind piece hand forged with nailhead details.

Patcraft’s laminate flooring Typography Collection brings together elements from line art mapping, artistic letterpress, and distressed newspaper strips to bring the classic old world into your space. 

Arc|Com alludes everything transportation in this great looking fabric. Abstract bridges are captured in a playful way with 11 different color options.


This impressive table from Enwork only needs a single base to support a worksurface up to 20 feet long. The exposed truss design gives it a raw structural aesthetic which would look great in any conference room. 

Sarah Brooks